The Power of WeChat In China – 2017 WeChat Usage Report

The power of wechat in China 2017 WeChat Usage Report

*source 2017 Tencent’s global partnership conference

In summary, average number of daily active users on WeChat in September 2017 is 0.902 billion, an 17% year-over-year increase.

The power of wechat in China 2017 WeChat Usage Report

Average number of daily active senior users (age 55-70) in 2017 September is 50 million.

The power of wechat in China 2017 WeChat Usage Report

38 billion messages were sent and received daily (month: September). This is an increase of 25% comparing to the previous year.

The power of wechat in China 2017 WeChat Usage Report

Daily voice message – 6.1 billion. This is an increase of 26% comparing to the previous year.

The power of wechat in China 2017 WeChat Usage Report

Daily successful voice dialing – 205 million, an increase of 106%.

The power of wechat in China 2017 WeChat Usage Report

Average time of voice dialing call – 139 minutes, an increase of 114% from the previous year.

The power of wechat in China 2017 WeChat Usage Report

Daily video clips on WeChat moment – 68 million, an increase of 22% comparing to last year.

The power of wechat in China 2017 WeChat Usage Report

Monthly active subscription account – 3.5 million, an increase of 14% from last year.

The power of wechat in China 2017 WeChat Usage Report

Monthly active followers on all subscription accounts – 797 million, an 19% YOY increase.

The power of wechat in China 2017 WeChat Usage Report

Wechat mini-program is now across 20 industry sectors and 200+ sub sectors.

The power of wechat in China 2017 WeChat Usage Report

Top 5 most visited mini-program
– traffic and transportation
– Ecommerce
– Tools
– Services
– Information Technology

The power of wechat in China 2017 WeChat Usage Report

Payment transfer volumne among wechat users increased 23% from the previous year.

The power of wechat in China 2017 WeChat Usage Report

Using wechat for offline payment increased 280%.

Payment transfer among wechat users increased 23%

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