Category: Doing Business in China

Don’t Have Marketing Budget? Many businesses have great products and services. However, a common challenge is how to let more people know about these wonderful products. What Sriracha has done to build brand awareness is possible, but it’s …

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What is native ads? Native ads is a form of marketing advertisement. Prior to the native ads, advertisers traditionally launch an ad in the following ways: Place a banner ad on a webpage Serve an ad before the …

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*source 2017 Tencent’s global partnership conference In summary, average number of daily active users on WeChat in September 2017 is 0.902 billion, an 17% year-over-year increase. Average number of daily active senior users (age 55-70) in 2017 September …

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Due to popular demand, the Wechat’s short-clip ads has finally passed the internal beta testing stage. Today this new advertisement format is now available for advertisers on WeChat. Using short-clip ads, advertisers can deliver more content to targeted …

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Many business owners see tremendous opportunities from China. The Chinese economy is now the 2nd largest in the world, and Chinese are increasingly making world-wide records in terms of personal spending per capital during travels, or making global …

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Introduction The Chinese Dream is getting a lot of buzz. As a marketer, I admire how China’s government has developed extensive, well-considered strategies for future growth and branded them the Chinese Dream. But based on ongoing conversations with …

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Due to China’s population size and growing economy, there is no doubt that Chinese consumers will be the main consumers of luxury goods in the future, trumping spending by American consumers by the billions. By 2030, China will …

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China 2015 GDP growth : 7.0% vs. 2016 GDP growth: 6.7% The good vs. bad cholesterol in China’s economy Good cholesterol Low unemployment & high job creation China added 13 million urban jobs in 2015 Urban employment rate:4.1% …

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China in the next Five years till 2020*: Top priorities in the next five years: Poverty- improve living standards of rural and impoverished people Education – invest in schools, including subsidies for rural areas Innovative society – increase …

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